Learn everything you need to know about Google Ads audience targeting and audience segments for Display, Video, and Search campaigns. You can use Your Data, In-Market segments, Custom segments, Affinity segments, and more.

Audience Targeting on Surfside PPC: https://surfsideppc.com/google-ads-audience-targeting/

Learn about all the different Google Display Network targeting options and strategies for 2022. You can target different audiences as well as content, which includes websites, apps, and videos with your ads. Your Google Display Ads campaigns will not be successful if you are not targeting the right people with your ads. If you use conversion tracking and find the right audience, you can drive more conversions with your campaigns.

Targeting Options:

Audience Segments: Suggest who should see your ads. You can create new segments in Audience Manager.

Audience segments include detailed demographics, affinity audiences, in-market audiences, life event audiences, remarketing audiences, similar audiences, life events, custom audiences, combined audiences, and audience segments.

Demographics: Suggest people based on age, gender, parental status, or household income

Keywords: Suggest terms related to your products or services to target relevant websites

Topics: Suggest webpages, apps, and videos about a certain topic

Placements: Suggest websites, videos, or apps where you’d like to show your ads

Helpful URLs:

About Display ads and the Google Display Network: https://support.google.com/google-ads/answer/2404190?hl=en

About targeting for Display campaigns: https://support.google.com/google-ads/answer/2404191?hl=en &ref_topic=3121944

7 Google Ads Budgeting and Forecasting Tips: https://www.youtube.com/watch?v=qiP0FPkif3s

Google Ads Bidding Strategies Guide: https://www.youtube.com/watch?v=mava4kCmVQ8

In this video, on google ads device targeting l will explain How To Make Google Ads Device Adjustments for best results inside your google ads account.

0:00 Intro
0:11 What Is Device Targeting
0:28 Uses Of Device Targeting
1:11 How To Adjust Device Targeting
1:35 My Recommendations

Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

What is Device Targeting?
Device targeting is a Google Ads tool that enables you to choose which ads are shown on which devices. In it, you can create mobile-only campaigns, specific ad variations for tablets, and different bidding strategies for desktop ad groups.

About device targeting
Device targeting allows you to target your ads to people based on the device they’re using.

Setting device targeting
You can set targeted bid adjustments for tablets, mobile phones, and desktop computers. By clicking “Devices” in the page menu, you can set your ads to target specific devices:

Computers: These are desktop or laptop devices with screens larger than 7″ in diagonal.

Mobile: These are hand-held devices that include a phone.

Tablet: Tablets are mobile devices that don’t necessarily include a phone.

TV screens: These are devices that stream TV content such as smart TVs, gaming consoles, and connected devices like Chromecast. This targeting option is only available for Display and Video campaigns.

Advanced targeting
Advanced options are available for Display and Video campaigns that allow you to target specific device types, operating systems, device models, and ad inventory (spaces where publishers allow ads to run), as well as carriers and wireless networks. Targeting specific devices narrows your reach to those devices. Some advanced mobile and tablet targeting options aren’t available for other campaign types.

For example, you’re selling accessories for mobile phones and you want to show your ads to people who own Mobile Device X. With device model targeting, you can create a message in your ad that’s a lot more focused: “Customized Cases for Mobile Device X”.

Google ads device targeting is very important in google ads and with it you can maximize your account success. In this video I will show you exactly how to setup and manage device adjustments and bidding inside google ads.

Device targeting in google ads is crucial to a successful campaign! Watch this tutorial step by step of device targeting and why or if you should target mobile, desktop or tablet in your marketing campaigns. Some devices cost more and convert less! Find out here…

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Good luck, and thanks for watching!

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